The Apex Award represents the pinnacle of the last week in pop culture. This week’s winner is…
Leonard Nimoy vs. Zachary Quinto: “The Challenge”
What could easily have been a lame Audi commercial instead becomes a hilarious sketch focusing on a fictitious rivalry between the actors who have brought old Spock and new Spock to life, as they race to see who can make it to the golf course first. Loaded with references to STAR TREK, including lens flares when Quinto is on screen and a very funny take on Nimoy’s death scene from STAR TREK II: THE WRATH OF KHAN, this piece is impossible for any STAR TREK fan to watch without laughing. They even worked Nimoy’s “Ballad of Bilbo Baggins” into the commercial, as he sings it again while in the car.
It’s fun, it’s reverential, and it arrived at the perfect moment, a week before STAR TREK INTO DARKNESS is released in North America. Audi’s extremely well done commercial, “The Challenge” wins this week’s Apex Award. You can view both “The Challenge” and “The Ballad of Bilbo Baggins” below.